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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Waco, TX   Rank: 194
12+ Population: 211,500
Ethnic Composition:  Black - 14.56%   Hispanic - 24%
Market Swept: 2x/year
StationFormatOwner/LMASP16FA16SP17FA17SP18
WACO-FMCountryiHeartMedia, Inc.12.312.312.112.310.5
KBGO-FMClassic HitsiHeartMedia, Inc.9.18.67.26.87.3
KWTX-FMCHRiHeartMedia, Inc.5.55.96.36.45.9
KWBT-FMRhythmic-CHRKennelwood Broadcasting Co., Inc.0.05.05.45.95.5
KWOW-FMRegional MexicanWilliam W. McCutchen, III0.04.14.04.64.1
KBRQ-FMRockiHeartMedia, Inc.3.76.45.44.14.1
KKDA-FMUrban ContemporaryService Broadcasting Corp.0.01.83.13.74.1
KWPW-FMCHRWilliam W. McCutchen, III0.04.13.63.23.7
KIXT-FMClassic RockWilliam W. McCutchen, III0.02.32.22.73.2
KBGO-HD2Urban ContemporaryiHeartMedia, Inc.9.10.91.31.42.7
KWTX-AMNews/TalkiHeartMedia, Inc.1.42.32.22.31.8
KSCS-FMCountryCumulus Media, Inc.0.00.00.00.00.5

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2018 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
KBBW-AMTalkAmerican Broadcasting of TexasWACO-MARLINTX
KBFB-FMRhythmic-CHRRadio OneDALLASTX
KBHT-FMAdult HitsM&M Broadcasters, Ltd.BELLMEADTX
KHKS-FMCHRiHeartMedia, Inc.DENTONTX
KLUV-FMClassic HitsEntercomDALLASTX
KRLD-FMSportsEntercomDALLASTX
KRMX-FMCountryM&M Broadcasters, Ltd.MARLINTX
KRZI-AMSportsM&M Broadcasters, Ltd.WACOTX
KZPS-FMClassic RockiHeartMedia, Inc.DALLASTX
WBAP-AMNews/TalkCumulus Media, Inc.FT. WORTHTX