PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Waco, TX   Rank: 194
12+ Population: 211,500
Ethnic Composition:  Black - 14.56%   Hispanic - 24%
Market Swept: 2x/year
WACO-FMCountryiHeartMedia, Inc.
KBGO-FMClassic HitsiHeartMedia, Inc.
KWTX-FMCHRiHeartMedia, Inc.
KBRQ-FMRockiHeartMedia, Inc.
KKDA-FMUrban ContemporaryService Broadcasting Corp.
KBGO-HD2Urban ContemporaryiHeartMedia, Inc.
KWOW-FMRegional MexicanWilliam W. McCutchen, III0.
KWPW-FMCHRWilliam W. McCutchen, III0.
KIXT-FMClassic RockWilliam W. McCutchen, III0.
KWTX-AMNews/TalkiHeartMedia, Inc.
KWBU-FMClassicalBrazos Valley Public Broadcasting Foundation0.
KSCS-FMCountryCumulus Media, Inc.

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2019 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.

Recent Changes
No Format Changes. No Call Changes.


Other Stations Located in Market*
*This list only includes commercial stations.
KBBW-AMTalkAmerican Broadcasting of TexasWACO-MARLINTX
KBHT-FMAdult HitsM&M Broadcasters, Ltd.BELLMEADTX
KLUV-FMClassic HitsEntercomDALLASTX
KRMX-FMCountryM&M Broadcasters, Ltd.MARLINTX
KRZI-AMSportsM&M Broadcasters, Ltd.WACOTX
KWBT-FMRhythmic-CHRKennelwood Broadcasting Co., Inc.WACOTX
KZPS-FMClassic RockiHeartMedia, Inc.DALLASTX
WBAP-AMNews/TalkCumulus Media, Inc.FT. WORTHTX