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PLEASE NOTE: Nielsen Audio does not release audience estimates for stations that do not pay for ratings. So the only audience estimates available on this website are for stations that subscribe in each local market. Therefore, while ratings are accurate, rankings include only paid subscribers. Some non-subscribers may or may not be ranked higher than those posted on this site. To help you research each market, we've listed other stations in the market, without ratings, on the bottom of each market page.

Myrtle Beach, SC   Rank: 132
12+ Population: 373,100
Ethnic Composition:  Black - 15.2%   Hispanic - 5%
Market Swept: 2x/year
StationFormatOwner/LMASP18FA18SP19FA19SP20
WGTR-FMCountryiHeartMedia, Inc.6.26.46.88.38.6
WDAI-FMHip-Hop/R&BCumulus Media, Inc.6.46.46.37.87.5
WRNN-FMTalkDick Broadcasting Co.6.77.78.06.67.2
WWXM-FMCHRiHeartMedia, Inc.6.46.45.85.65.4
WYAV-FMClassic RockDick Broadcasting Co.6.25.95.05.15.1
WSYN-FMClassic HitsCumulus Media, Inc.4.13.43.33.94.0
WYNA-FMAdult HitsiHeartMedia, Inc.3.64.14.33.74.0
WKZQ-FMModern/Alternative RockDick Broadcasting Co.2.61.82.52.72.4
WLFF-FMCountryCumulus Media, Inc.1.51.31.82.42.4
WRXZ-FMClassic RockiHeartMedia, Inc.3.62.82.02.22.4
WMYB-FMCHRDick Broadcasting Co.2.12.32.52.01.6
WMBJ-FMContemporary ChristianRadio Training Network, Inc.0.01.31.31.01.6
WEGX-FMCountryiHeartMedia, Inc.1.51.82.32.21.3
WHMC-FMNews/TalkSouth Carolina ETV Radio0.01.31.00.71.1
WWHK-AMClassic CountryDick Broadcasting Co.0.81.01.51.20.8
WSEA-FMSportsCumulus Media, Inc.0.81.00.80.70.8
WLGI-FMVarietyRegional Baha'l Council of the Southeastern States0.00.30.50.50.5
WHQR-FMNews/TalkFriends of Public Radio, Inc.0.00.50.50.20.3
WSCI-FMNews/TalkSouth Carolina ETV Radio0.00.30.00.20.3
WHQR-HD2ClassicalFriends of Public Radio, Inc.0.00.30.00.00.0

* +Audience estimates are derived in part using Nielsen Audio's Persons 12+, Monday-Sunday, 6 am-12 Midnight estimates, under license. Copyright (c) 2020 Nielsen Audio. All rights reserved.
Nielsen Audio no longer releases audience estimates for stations that do not subscribe to their services. Therefore, the audience estimates on this website include ONLY those stations that pay Nielsen Audio for this data. This website may not include all the radio stations that serve each market.


Recent Changes
No Format Changes. No Call Changes.

JSA
No JSA.

Other Stations Located in Market*
*This list only includes commercial stations.
CallsFormatOwnerCitySt
WAYS-AMSportsCumulus Media, Inc.CONWAYSC
WEZL-FMCountryiHeartMedia, Inc.CHARLESTONSC
WEZV-FMSoft ACByrne Acquisition Group, LLCNORTH MYRTLE BEACHSC
WGNI-FMAdult ContemporaryCumulus Media, Inc.WILMINGTONNC
WGTN-AMTalkR.J. StalveyGEORGETOWNSC
WJXY-AMInspirational GospelColonial Radio Group, Inc.ATLANTIC BEACHSC
WKML-FMCountryBeasley Media GroupLUMBERTONNC
WLMC-AMOldiesR.J. StalveyGEORGETOWNSC
WLSC-AMClassic CountryBanana Jack Productions, LLCLORISSC
WMIR-FMCountryColonial Radio Group, Inc.CONWAYSC
WMNX-FMUrban ContemporaryCumulus Media, Inc.WILMINGTONNC
WNMB-AMClassic RockColonial Radio Group, Inc.NORTH MYRTLE BEACHSC
WPGI-FMCountryColonial Radio Group, Inc.GEORGETOWNSC
WPJS-AMInspirational GospelWPJS Broadcasting, Inc.CONWAYSC
WSTS-FMSouthern GospelTruth BroadcastingFAIRMONTNC
WTKN-FMTalkByrne Acquisition Group, LLCMURRELLS INLETSC
WVCO-FMOldiesCarolina Beach Music, LLCLORISSC
WXST-FMUrban Adult ContemporarySaga Communications, Inc.HOLLYWOODSC
WZFX-FMUrban ContemporaryBeasley Media GroupWHITEVILLENC